Dylan Poon

"Whoever is trying to bring you down is already below you"


ZIP Journal #1

Question: What makes a good persuasive essay?

Record a journal entry of how you used one of our in-class focus blocks. What did you accomplish during this time? What did you struggle with? What might be your next step in you next focus block? Set a goal.

In the time of the first two blocks of ZIP, I have begun to research my topic, and have just scratched the surface of what i intend to research. So far, I have found some psychological principals that generally apply to face to face conversations, however, some, if not most, can be applied to essay writing, specifically, persuasive essay writing.

On the first day, I mainly looked for articles that explain the psychology behind being convincing, and found a couple of articles that gave general tips on how to convince others. After noting down the tips that seemed like they could apply to persuasive writing, I compared them to what I could find on how to improve persuasive writing.

Next focus block, I plan to look back on some past persuasive essays that I can find on my computer, or sample essays on the internet, and look for traces of what I found in my research.


6 Principles of Persuasion

Authority, Likability, Reciprocity, Consistency, Consensus, Scarcity

2 of the six seem to apply to writing at first glance.

Authority may come from writing in an authoritative way, or including qualifications in the writing.

Consistency requires knowing the other person and making them agree by assimilating their prior views on the topic.

Consensus uses the power of social influence to convince people to agree and ‘fit in’.

How to write more persuasively

Understand who the writing is for. (Consistency) Research the topic using multiple (Consensus) credible (Authority) sources.

Write the hook and thesis clearly so that the reader believes that your view is credible. (Authority)

Support your claims with quotes, statistics, and evidence. (Authority/Consensus)







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